Innovation and Creativity of Entrepreneurship Commercialisation and Essay

Innovation and Creativity of Entrepreneurship Commercialisation and Innovation - Essay Example With his signature black turtleneck long-sleeved shirt and unpretentious Levi’s jeans, Jobs commands the stage when he speaks of Apple and its products. Fanboys are just about as eager to fall in line in the stores for hours just to get their hands on the company’s new offering. Now comes iPad. The hype and expectation for the product’s launch kept people on the edge of their seat, ready to get up and run to buy it. The name sells itself. The small letter I followed by the capital letter P is a class all on its own. This device is a 9.7 inches diagonal wide weighing in at 1.5 pounds touchscreen tablet that ranges from $499 for the 16 gigabytes memory and up to $829 for the 64 gigabytes enhanced with built-in 3G capability. The technology is nothing new. Back in 2000, it was no less than Bill Gates himself who introduced a keyboardless computer at the Consumer Electronics Show (Comdex). Gates assured everyone that was present that it will be the future of computing. This was the first time Microsoft unveiled the tablet PC. The following year, they showcased it again in the same conference. The lack of keyboard and low specifications contributed to why people never got a hold of the product. It was quite expensive, heavy and flimsy for its exorbitant price (Grossman, p.25). Apple’s iPad is basically the same technology but with the design sensitivity which is their signature. As Grossman it in his article â€Å"Launch Pad. It’s Here. It’s Hot. But What on Earth is iPad for?† aptly puts â€Å"Apple’s engineers knows something those other companies don’t: form has trumped function† (p.25). This reins quite true with Apple’s proverbial products. The iPod first initiated this revolution of an earbud-pressed population slinging the gadget which ranges in size and color and has more generations that you can recall of your own family. The iPod kept getting

Organic Foods Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Organic Foods - Annotated Bibliography Example 1. Derk Jan Stobbelaar, Gerda Casimir, Josine Borghuis, Inge Marks, Laurens Meijer & Simone Zebeda. (2008) Adolescent’s attitudes towards Organic food: A survey on 15 to 16 year old school children. International Journal of Consumer Studies. In this article the authors, have touched upon the need for aiming at organic policies keeping in mind the adolescents. As adolescents are going to be the consumers of tomorrow, the authors conducted a survey among school children in the ages of 15-16 years which tested their knowledge about organic food. The survey conducted among 700 students also examined their attitudes towards organic food, whether they bought organic food and their influence upon their parents to buy the same. The findings of the survey revealed that the adolescent children had a positive attitude towards organic food. Even though their attitude was positive, they had little knowledge about it and were not too willing to buy it. The authors suggested that the campaigns aimed at the target group should be designed, keeping in mind their preferences and ethical values. 2. Sylvette Monier et al. (2009) Organic Food Consumption Patterns. Journal of Agricultural and Food Industrial Organization. The authors Monier et al., conducted a research on two different issues relating to the consumption of organic food in France. Since it was aimed to increase the consumption of organic food the issue that was first researched was whether the choice for organic food was permanent or not.